For Mothers reclaiming simple and rich childhoods.

JOIN THE MEMBERSHIP HERE

You’re about to really enjoy motherhood alongside your toddler.

A complete resource for Mothers who understand the importance of slowness, intentionality and education in early childhood.

From overwhelm to at ease: a gentle, research-backed space that supports nurturing, connected childhoods without overcomplicating motherhood.

ENTER THE MEMBERSHIP

What our clients are saying:

“Before the membership I was spending literally hours scrolling trying to support [child] doing the free parenting courses, researching what I should be doing for her to ensure I am meeting her needs. Now I have peace of mind with her and guidance in all aspects.

My membership is seriously so important to me and I feel like I can meet [child’s] needs and my own through a genuine platform that doesn’t feel forced or like a checklist. ”

— Cody

“Alexa, creator of Simply Normal, truly puts together the most beautiful and approachable toddler activities, using things in nature of thing you’ll likely have on hand. She also offers 1:1 support and will even provide individualised play suggestions. Can’t say enough good things about The Simply Normal Membership.”

— Silken

Camping truly brings out the best in simplicity!
As someone who runs a whole membership for toddlers and Mothers around carving out a simple, integrated and fulfilling childhood, this is my jam!
Little toys, lots of dirt and a whole heap of learning

The Membership is a place that has all the support for your parenting needs, through a lens of nurture and connection. Within the membership you’ll be supported through a variety of supportive tools. The Toddler Membership allows you to have a constant space of support, education and guidance in parenting. Toddlerhood is often forgotten or the advice varies and can be confusing. We have ensured the Membership eases overwhelm, only educates through evidence and research backed knowledge and advice and follows a philosophy of holistic, play-based development.

Mothers in the Membership have found that they feel much more supported in any challenges that come up in toddlerhood as well as being able to relax more into motherhood as there is less overwhelming information and more clarity.

What you’ll get:

Inside the membership you will receive weekly play guides filled with holistic, developmentally supportive play activities designed to nurture your toddlers whole self.
Alongside the play guides you will find a dedicated learning space focussed on every area of toddler development, helping you understand and support your toddler with connection and nurture at it’s core.
Within the membership we have bi-weekly Q&A sessions with relevant professionals who provide support for any challenges or interests that come up for you. This is a great way to gain professional insights, parenting guidance in a no-judgement space.
Alongside the Q&A sessions, there is always a community discussion happening where you can share your play and connect with other Mothers.
The Membership offers a wide range of benefits:
- Expert Advice with evidence and research backed insights. It allows you to receive a high level of personalised guidance in toddlerhood to make informed decisions.
- Weekly play guides alongside developmental support resources provide easeful ways to support your toddlers skills, confidence and general development.
- Having an interactive community of likeminded Mothers makes a huge difference in motherhood. It is important that you feel seen in the way that you parent.
- Fortnightly Q&A sessions allow you to grow and expand your own knowledge and interests in a low-pressure and interactive way.
- The flexibility of the learning allows you to learn and expand your knowledge at your own pace which is so important in busy motherhood where moments are minimal.

FAQS

AM I ABLE TO HAVE MULTIPLE CHILDREN IN THE MEMBERSHIP?

Yes, absolutely. We welcome all families and you don’t need to pay an extra cost for additional children.

The Toddler Membership is for children aged 1-3 years.

WHAT AGE IS THE MEMBERSHIP FOR?

I AM A WORKING PARENT, IS THIS SUITABLE FOR ME?

The Toddler Membership is suitable for all parents, working outside of the home or within. Each week you will find weekly play guides that you can implement as much or as little as you need each week.

DO I NEED TO DO ALL THE PLAY EXPERIENCES?

Absolutely not. We are all about integration and intentional play over quantity. You get to choose how you use the support you are given and find what works best for you. Some weeks you might want to do all the play experiences and extras and other weeks not so much. This is a space to support you where you are.

IS THIS LIVE OR SELF-PACED?

The Membership is a mix of both. The Developmental Support spaces are self-paced as to meet you where you are and where you need at moments throughout toddlerhood. There are live events throughout that you can choose to participate in or view the live recordings of. Each week you receive a play guide that you can choose to implement or you can go back through the weeks and find play experiences that suit your current week and needs.

IS THIS EVIDENCE BASED?

Yes, all developmental support and play experiences come from research and evidence child development principles. They are a compilation of experience in early childhood and current research and knowledge.